Cranberry powder, as a plant pigment, primarily provides a soft color range from light red to pink. It is suitable for use in small pet snacks, dry food coatings, and wet food products. Its color is fresh and not overly intense, which can enhance the visual appeal of snack products. It is particularly suitable for pet foods that focus on the "lovely" and "refined" positioning. Its powder form is easy to mix with various food matrices, and the coloring process is stable. Color differences are unlikely to occur during batch production. At the same time, it can be presented as "natural cranberry ingredients" in the ingredient list, meeting consumers' demand for no artificial additives.