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Seizing the "other economy" and entering the era of "collaborative research" in the pet food industry

Despite the significant impact of the epidemic on fast-moving consumer goods last year, the pet race track still achieved high single digit growth. According to the 2022 China Pet Consumption Report, the size of the urban pet (dog and cat) consumption market in China in 2022 was 2706 billion yuan, an increase of 8.7% compared to 2021. Among them, staple foods, snacks, nutritional supplements and other food products are still the main consumer market for pets, with a market share of 50.7%.

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Let local business fireworks return, Meituan flash buying connects the last mile of the pet industry

The TOPS Pet Expo, held from May 5th to 7th, was the first national pet industry exhibition held in Shanghai after the epidemic. 800 exhibitors and over 4000 participating brands made their appearance on site, bringing together 47628 professional visitors from all over the country and 132436 public consumers. It also brought the pet industry's long-awaited human fireworks to the city of Shanghai.

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The sound of "its economy" is ringing, and the Chinese pet industry has opened a new chapter of "consumption upgrading"

With the development of modern society, pets have become increasingly important as new family members in people's hearts, and the "pet economy" has also developed from "heating up" to "booming". The Chinese pet industry has ushered in a wave of rapid development, and the core growth driving force of the industry has shifted from raising to upgrading consumption.

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