Industry insiders point out that in the coming years, the number of pets in China is expected to resume growth, while offline stores and pet hospitals will also experience rapid development. According to data, the growth rate of China's pet healthcare industry decreased from 17.8% in 2019 to 5.7% in 2020, but there was a strong rebound in 2021, with a growth rate of 27.6%.
As the Chinese New Year approaches, the market growth rate of pet rabbits and related products is also increasing. According to public data, the prices of living pet rabbits in multiple regions have gradually increased since New Year's Day. Currently, the prices of different breeds and colors of pet rabbits have increased by an average of 50%, while the prices of imported varieties have doubled. At the same time, the market for pet rabbit related products such as rabbit food and rabbit pens has also experienced a peak sales period.
The Spring Festival is approaching, and many "poop shovelers" are preparing to go home to celebrate the New Year, but they are faced with a problem: who will feed their pets if they are gone? On the WeChat mini program, bookings for door-to-door feeding services during the Spring Festival are very popular. As pets penetrate into people's lives, the public is paying more and more attention to the emotional appeal of pets. Many brand merchants use pets as a gimmick to attract consumers.
